About Us

Baaj Capital provides private debt and equity capital and hands-on support to situational investments across the UK based SME and Mid-Markets. Baaj’s Principal has over 30 years of commercial expertise and is supported by a team of dedicated professionals who make quick commercial decisions to ensure that value and opportunity can be preserved and enhanced.

Why choose us


The Baaj team have built their experience from developing, running, turning around and selling a whole range of businesses across multiple sectors. This ‘hands on’ commercial expertise is critical to making quick decisions and implementing financial and operational change


Working alongside the principal and leading consultants, Baaj has deep connections with a range of professional advisors to make sure that the right team is deployed to every opportunity.


The portfolio stretches beyond just business investments. We look for portfolio companies to work and support each other and most of all, we enjoy what we do.


We have committed capital to support our investments. In-house capital means that we can move to execute opportunities quickly and avoid third party approvals. Decision making lines are very quick.


The Baaj team knows that quick delivery and consistency is critical in situational investments and make sure that stakeholders have confidence in the speed and impact of decisions.


We are able to support with short term debt facilities, ranging from bridge capital trade finance and mezzanine facilities through to more structured asset-based and term debt facilities.


We believe that business is built on common sense and strong business relations. Our approach is genuine and built on the foundations of delivering what we say we’ll do.

Our mission

In 1990, ConsultingWP combined with Inception Analysis, Incorporated to strengthen its expertise in energy matters and opened its first office in Cupertino. Since then, the company has expanded throughout the United States and Europe to more than 300 people.We know our clients’ brands inside and out to create bespoke campaigns that bring the brand story to life, engage with consumers and inspire the media.

  • Work fewer hours & make money

  • Phenomenal success in our target

  • Retain, high-paying customers

  • You’ll get more done in less time

  • Leadership skills to manage team

  • Generating millions of dollars

Financial Services

Business Services

Consumer Products

Energy and Environment